Tea & Trumpets vs Twinings · Bay Area shelf head-to-head
Tea & Trumpets and Twinings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twinings carries more Brand PowerTwinings is in more Bay Area grocersTwinings fields the deeper lineup
Tea & Trumpets
Twinings
0
brand power
47
5
products
54
1
categories
1
2
subcategories
6
1
grocers
14
$9.37
avg price
$7.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tea & Trumpets▭ Twinings
Distribution · 30% of score4·58
T
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tea & Trumpets
no top category Twinings doesn’t also play in.
only Twinings
no top category Tea & Trumpets doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tea & Trumpets · 0
no exclusive doors — everywhere Tea & Trumpets is, Twinings is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tea & Trumpets · Twinings