Tea Botanics vs Yogi Tea · Bay Area shelf head-to-head
Tea Botanics and Yogi Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yogi Tea carries more Brand PowerYogi Tea is in more Bay Area grocersYogi Tea fields the deeper lineup
Tea Botanics
Yogi Tea
9
brand power
52
2
products
46
1
categories
1
1
subcategories
4
1
grocers
18
$33.99
avg price
$6.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tea Botanics▭ Yogi Tea
Distribution · 30% of score4·75
T
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tea Botanics
no top category Yogi Tea doesn’t also play in.
only Yogi Tea
no top category Tea Botanics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tea Botanics · 0
no exclusive doors — everywhere Tea Botanics is, Yogi Tea is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tea Botanics · Yogi Tea