Tejava vs Gold Peak · Bay Area shelf head-to-head
Tejava and Gold Peak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tejava carries more Brand PowerTejava is in more Bay Area grocers
Tejava
Gold Peak
37
brand power
28
16
products
17
1
categories
1
4
subcategories
3
15
grocers
5
13.2¢
price per fl oz
8.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tejava▭ Gold Peak
Distribution · 30% of score63·21
G
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tejava
no top category Gold Peak doesn’t also play in.
only Gold Peak
no top category Tejava doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tejava · Gold Peak
