Tejava vs Weird Tea · Bay Area shelf head-to-head
Tejava and Weird Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tejava carries more Brand PowerTejava is in more Bay Area grocersTejava fields the deeper lineup
Tejava
Weird Tea
37
brand power
17
16
products
3
1
categories
1
4
subcategories
2
15
grocers
9
13.2¢
price per fl oz
23.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tejava▭ Weird Tea
Distribution · 30% of score63·38
W
carried in 15 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tejava
no top category Weird Tea doesn’t also play in.
only Weird Tea
no top category Tejava doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tejava · Weird Tea
