TenderBison vs Certified Angus Beef · Bay Area shelf head-to-head
TenderBison and Certified Angus Beef, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Certified Angus Beef carries more Brand PowerCertified Angus Beef fields the deeper lineup
TenderBison
Certified Angus Beef
22
brand power
41
5
products
20
2
categories
1
2
subcategories
14
3
grocers
3
$16.11
avg price
$42.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ TenderBison▭ Certified Angus Beef
Distribution · 30% of score13·13
T
C
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only TenderBison
only Certified Angus Beef
no top category TenderBison doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only TenderBison · 3
only Certified Angus Beef · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: TenderBison · Certified Angus Beef