Terra Dolce vs Los Chileros · Bay Area shelf head-to-head
Terra Dolce and Los Chileros, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Los Chileros carries more Brand PowerLos Chileros is in more Bay Area grocersLos Chileros fields the deeper lineup
Terra Dolce
Los Chileros
13
brand power
21
2
products
12
1
categories
3
1
subcategories
4
2
grocers
7
$6.99
avg price
$5.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terra Dolce▭ Los Chileros
Distribution · 30% of score8·29
T
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terra Dolce
no top category Los Chileros doesn’t also play in.
only Los Chileros
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Terra Dolce · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terra Dolce · Los Chileros