Terra vs Harvest Snaps · Bay Area shelf head-to-head
Terra and Harvest Snaps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Terra
Harvest Snaps
41
brand power
39
11
products
12
2
categories
2
3
subcategories
3
15
grocers
15
$1.20
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terra▭ Harvest Snaps
Distribution · 30% of score63·63
T
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terra
no top category Harvest Snaps doesn’t also play in.
only Harvest Snaps
no top category Terra doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Terra · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terra · Harvest Snaps
