Terra vs Root Foods · Bay Area shelf head-to-head
Terra and Root Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Terra carries more Brand PowerTerra is in more Bay Area grocersTerra fields the deeper lineupRoot Foods sits further up the premium end
Terra
Root Foods
41
brand power
20
11
products
4
2
categories
1
3
subcategories
1
15
grocers
6
$1.20
price per oz
$3.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terra▭ Root Foods
Distribution · 30% of score63·25
T
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terra
only Root Foods
no top category Terra doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terra · Root Foods
