Terre Di Puglia vs Wasa · Bay Area shelf head-to-head
Terre Di Puglia and Wasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wasa carries more Brand PowerWasa is in more Bay Area grocersWasa fields the deeper lineupWasa sits further up the premium end
Terre Di Puglia
Wasa
21
brand power
39
6
products
10
2
categories
1
4
grocers
16
37.4¢
price per oz
60.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terre Di Puglia▭ Wasa
Distribution · 30% of score17·67
T
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terre Di Puglia
only Wasa
no top category Terre Di Puglia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Terre Di Puglia · 0
no exclusive doors — everywhere Terre Di Puglia is, Wasa is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terre Di Puglia · Wasa