Thayers vs Evanhealy · Bay Area shelf head-to-head
Thayers and Evanhealy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evanhealy carries more Brand PowerEvanhealy fields the deeper lineupEvanhealy sits further up the premium end
Thayers
Evanhealy
11
brand power
35
2
products
17
1
categories
4
1
subcategories
10
2
grocers
2
$1.20
price per fl oz
$17.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thayers▭ Evanhealy
Distribution · 30% of score8·8
T
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thayers
no top category Evanhealy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Thayers · 1
only Evanhealy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thayers · Evanhealy
