The Bathologist vs Plantlife · Bay Area shelf head-to-head
The Bathologist and Plantlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Plantlife carries more Brand PowerPlantlife fields the deeper lineupPlantlife sits further up the premium end
The Bathologist
Plantlife
12
brand power
38
2
products
26
1
categories
5
1
subcategories
6
1
grocers
1
$26.39
avg price
$9.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Bathologist▭ Plantlife
Distribution · 30% of score4·4
T
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Bathologist
no top category Plantlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Bathologist · 1
only Plantlife · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Bathologist · Plantlife
