The Cheesecake Factory At Home vs Alfaro's · Bay Area shelf head-to-head
The Cheesecake Factory At Home and Alfaro's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alfaro's carries more Brand PowerAlfaro's is in more Bay Area grocersAlfaro's fields the deeper lineup
The Cheesecake Factory At Home
Alfaro's
12
brand power
19
3
products
8
1
categories
2
3
subcategories
7
2
grocers
6
$6.32
avg price
$6.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Cheesecake Factory At Home▭ Alfaro's
Distribution · 30% of score8·25
T
A
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Cheesecake Factory At Home
no top category Alfaro's doesn’t also play in.
only Alfaro's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Cheesecake Factory At Home · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Cheesecake Factory At Home · Alfaro's