The Fine Cheese Co vs Rustic Bakery · Bay Area shelf head-to-head
The Fine Cheese Co and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineupThe Fine Cheese Co sits further up the premium end
The Fine Cheese Co
Rustic Bakery
37
brand power
56
17
products
32
2
categories
4
2
subcategories
7
8
grocers
21
$2.56
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Fine Cheese Co▭ Rustic Bakery
Distribution · 30% of score33·88
carried in 8 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookies3 vs 17 SKUs
<1% of shelf
only The Fine Cheese Co
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Fine Cheese Co · 1
only Rustic Bakery · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Fine Cheese Co · Rustic Bakery
