The Good Chocolate vs Chocolove · Bay Area shelf head-to-head
The Good Chocolate and Chocolove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove carries more Brand PowerChocolove is in more Bay Area grocersChocolove fields the deeper lineupThe Good Chocolate sits further up the premium end
The Good Chocolate
Chocolove
35
brand power
52
32
products
63
2
categories
2
6
grocers
18
$3.86
price per oz
$1.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Good Chocolate▭ Chocolove
Distribution · 30% of score25·75
T
carried in 6 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Good Chocolate
only Chocolove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Good Chocolate · 0
no exclusive doors — everywhere The Good Chocolate is, Chocolove is too.
only Chocolove · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Good Chocolate · Chocolove
