The Good Twin vs Woody’s · Bay Area shelf head-to-head
The Good Twin and Woody’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woody’s is in more Bay Area grocersWoody’s fields the deeper lineup
The Good Twin
Woody’s
16
brand power
20
2
products
7
1
categories
3
4
grocers
7
85.5¢
price per fl oz
84.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Good Twin▭ Woody’s
Distribution · 30% of score17·29
T
W
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Good Twin
no top category Woody’s doesn’t also play in.
only Woody’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Good Twin · 1
only Woody’s · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Good Twin · Woody’s
