The Graceful Cookie vs Cici's Italian Cookies · Bay Area shelf head-to-head
The Graceful Cookie and Cici's Italian Cookies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cici's Italian Cookies carries more Brand PowerCici's Italian Cookies is in more Bay Area grocersThe Graceful Cookie fields the deeper lineupCici's Italian Cookies sits further up the premium end
The Graceful Cookie
Cici's Italian Cookies
26
brand power
33
11
products
8
2
categories
1
6
subcategories
4
6
grocers
12
$1.27
price per oz
$1.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Graceful Cookie▭ Cici's Italian Cookies
Distribution · 30% of score25·50
T
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Graceful Cookie
only Cici's Italian Cookies
no top category The Graceful Cookie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Graceful Cookie · 3
only Cici's Italian Cookies · 9
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Graceful Cookie · Cici's Italian Cookies