The Humble Goat vs Cypress Grove · Bay Area shelf head-to-head
The Humble Goat and Cypress Grove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cypress Grove carries more Brand PowerCypress Grove is in more Bay Area grocersCypress Grove fields the deeper lineup
The Humble Goat
Cypress Grove
9
brand power
48
2
products
21
1
categories
2
1
subcategories
4
1
grocers
16
$4.59
avg price
$11.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Humble Goat▭ Cypress Grove
Distribution · 30% of score4·67
T
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Humble Goat
no top category Cypress Grove doesn’t also play in.
only Cypress Grove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Humble Goat · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Humble Goat · Cypress Grove