The Maine Pie Co vs Sara Lee · Bay Area shelf head-to-head
The Maine Pie Co and Sara Lee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sara Lee carries more Brand PowerSara Lee is in more Bay Area grocersSara Lee fields the deeper lineup
The Maine Pie Co
Sara Lee
16
brand power
38
3
products
16
2
categories
3
2
subcategories
7
2
grocers
9
$23.32
avg price
$6.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Maine Pie Co▭ Sara Lee
Distribution · 30% of score8·38
T
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Maine Pie Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Maine Pie Co · 0
no exclusive doors — everywhere The Maine Pie Co is, Sara Lee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Maine Pie Co · Sara Lee