The Pathfinder vs Ghia · Bay Area shelf head-to-head
The Pathfinder and Ghia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia fields the deeper lineupGhia sits further up the premium end
The Pathfinder
Ghia
30
brand power
34
10
products
17
2
categories
2
3
subcategories
3
5
grocers
5
$1.12
price per fl oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Pathfinder▭ Ghia
Distribution · 30% of score21·21
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Pathfinder
only Ghia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Pathfinder · 2
only Ghia · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Pathfinder · Ghia
