The Pathfinder vs Lapo's · Bay Area shelf head-to-head
The Pathfinder and Lapo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Pathfinder is in more Bay Area grocersThe Pathfinder fields the deeper lineupLapo's sits further up the premium end
The Pathfinder
Lapo's
30
brand power
26
10
products
7
2
categories
3
3
subcategories
3
5
grocers
3
$1.12
price per fl oz
98.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Pathfinder▭ Lapo's
Distribution · 30% of score21·13
L
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Pathfinder
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Pathfinder · 3
only Lapo's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Pathfinder · Lapo's
