The Sausage Project vs Lottie's Meats · Bay Area shelf head-to-head
The Sausage Project and Lottie's Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lottie's Meats carries more Brand PowerLottie's Meats is in more Bay Area grocersLottie's Meats fields the deeper lineupThe Sausage Project sits further up the premium end
The Sausage Project
Lottie's Meats
9
brand power
24
2
products
8
1
categories
2
2
subcategories
4
1
grocers
5
$12.19
avg price
$13.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Sausage Project▭ Lottie's Meats
Distribution · 30% of score4·21
T
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Sausage Project
no top category Lottie's Meats doesn’t also play in.
only Lottie's Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Sausage Project · 1
only Lottie's Meats · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Sausage Project · Lottie's Meats