Thinkkids vs Zbar · Bay Area shelf head-to-head
Thinkkids and Zbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zbar carries more Brand PowerZbar is in more Bay Area grocersZbar fields the deeper lineupThinkkids sits further up the premium end
Thinkkids
Zbar
9
brand power
39
2
products
16
1
categories
3
1
grocers
10
$6.69
avg price
$8.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thinkkids▭ Zbar
Distribution · 30% of score4·42
T
Z
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thinkkids
no top category Zbar doesn’t also play in.
only Zbar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Thinkkids · 0
no exclusive doors — everywhere Thinkkids is, Zbar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thinkkids · Zbar
