Thinksport vs Alba Botanica · Bay Area shelf head-to-head
Thinksport and Alba Botanica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alba Botanica carries more Brand PowerAlba Botanica fields the deeper lineupThinksport sits further up the premium end
Thinksport
Alba Botanica
23
brand power
67
2
products
26
1
categories
5
1
subcategories
12
5
grocers
5
$5.46
price per fl oz
$2.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thinksport▭ Alba Botanica
Distribution · 30% of score21·21
T
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thinksport
no top category Alba Botanica doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Thinksport · 1
only Alba Botanica · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thinksport · Alba Botanica