Third Street vs Bhakti · Bay Area shelf head-to-head
Third Street and Bhakti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bhakti is in more Bay Area grocers
Third Street
Bhakti
9
brand power
10
2
products
2
1
categories
1
1
grocers
2
$9.09
avg price
$11.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Third Street▭ Bhakti
Distribution · 30% of score4·8
T
B
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Third Street
no top category Bhakti doesn’t also play in.
only Bhakti
no top category Third Street doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Third Street · 1
only Bhakti · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Third Street · Bhakti