Thomas Farms vs Piedmontese · Bay Area shelf head-to-head
Thomas Farms and Piedmontese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas Farms carries more Brand PowerThomas Farms is in more Bay Area grocersThomas Farms fields the deeper lineup
Thomas Farms
Piedmontese
53
brand power
14
7
products
2
4
categories
1
5
subcategories
1
3
grocers
2
$21.43
avg price
$22.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thomas Farms▭ Piedmontese
Distribution · 30% of score13·8
P
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Piedmontese
no top category Thomas Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Thomas Farms · 2
only Piedmontese · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thomas Farms · Piedmontese