Three Wishes vs Barbara's · Bay Area shelf head-to-head
Three Wishes and Barbara's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barbara's is in more Bay Area grocersThree Wishes sits further up the premium end
Three Wishes
Barbara's
34
brand power
34
11
products
9
2
categories
2
10
grocers
16
$1.03
price per oz
75.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Three Wishes▭ Barbara's
Distribution · 30% of score42·67
B
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Three Wishes
only Barbara's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Three Wishes · 1
only Barbara's · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Three Wishes · Barbara's