Tic Tac vs Vermints · Bay Area shelf head-to-head
Tic Tac and Vermints, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vermints carries more Brand PowerVermints is in more Bay Area grocersVermints sits further up the premium end
Tic Tac
Vermints
14
brand power
26
6
products
6
1
categories
1
7
grocers
9
$2.14
price per oz
$2.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tic Tac▭ Vermints
Distribution · 30% of score29·38
T
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tic Tac
no top category Vermints doesn’t also play in.
only Vermints
no top category Tic Tac doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tic Tac · 4
only Vermints · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tic Tac · Vermints
