Tiger vs Cobram Estate · Bay Area shelf head-to-head
Tiger and Cobram Estate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cobram Estate is in more Bay Area grocersCobram Estate fields the deeper lineupCobram Estate sits further up the premium end
Tiger
Cobram Estate
29
brand power
28
2
products
7
1
categories
1
10
grocers
13
76.1¢
price per fl oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tiger▭ Cobram Estate
Distribution · 30% of score42·54
T
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tiger
no top category Cobram Estate doesn’t also play in.
only Cobram Estate
no top category Tiger doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tiger · 3
only Cobram Estate · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tiger · Cobram Estate