Tiki Cat vs Reveal · Bay Area shelf head-to-head
Tiki Cat and Reveal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reveal carries more Brand PowerReveal is in more Bay Area grocersReveal fields the deeper lineup
Tiki Cat
Reveal
23
brand power
39
11
products
26
1
categories
1
1
subcategories
2
2
grocers
9
$1.01
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tiki Cat▭ Reveal
Distribution · 30% of score8·38
R
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tiki Cat
no top category Reveal doesn’t also play in.
only Reveal
no top category Tiki Cat doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tiki Cat · Reveal
