Tintero Elvio vs Ercole · Bay Area shelf head-to-head
Tintero Elvio and Ercole, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tintero Elvio
Ercole
11
brand power
13
2
products
3
1
categories
1
2
subcategories
3
2
grocers
2
$13.49
avg price
$20.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tintero Elvio▭ Ercole
Distribution · 30% of score8·8
T
E
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tintero Elvio
no top category Ercole doesn’t also play in.
only Ercole
no top category Tintero Elvio doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tintero Elvio · 1
only Ercole · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tintero Elvio · Ercole