Toblerone vs Chocolove · Bay Area shelf head-to-head
Toblerone and Chocolove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove carries more Brand PowerChocolove is in more Bay Area grocersChocolove fields the deeper lineup
Toblerone
Chocolove
26
brand power
52
8
products
63
1
categories
2
1
subcategories
3
11
grocers
18
$1.76
price per oz
$1.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Toblerone▭ Chocolove
Distribution · 30% of score46·75
T
carried in 11 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Toblerone
no top category Chocolove doesn’t also play in.
only Chocolove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Toblerone · 2
only Chocolove · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Toblerone · Chocolove
