Tootsie Roll vs Hi-chew · Bay Area shelf head-to-head
Tootsie Roll and Hi-chew, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hi-chew carries more Brand PowerHi-chew is in more Bay Area grocersHi-chew fields the deeper lineup
Tootsie Roll
Hi-chew
14
brand power
20
4
products
7
1
categories
1
6
grocers
7
$3.22
avg price
$4.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tootsie Roll▭ Hi-chew
Distribution · 30% of score25·29
T
H
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tootsie Roll
no top category Hi-chew doesn’t also play in.
only Hi-chew
no top category Tootsie Roll doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tootsie Roll · 2
only Hi-chew · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tootsie Roll · Hi-chew