Topo Chico vs Polar · Bay Area shelf head-to-head
Topo Chico and Polar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Polar fields the deeper lineupTopo Chico sits further up the premium end
Topo Chico
Polar
27
brand power
31
10
products
23
2
categories
2
8
grocers
8
78.4¢
price per fl oz
7.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Topo Chico▭ Polar
Distribution · 30% of score33·33
T
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Topo Chico
only Polar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Topo Chico · 2
only Polar · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Topo Chico · Polar
