Torres vs Lay's · Bay Area shelf head-to-head
Torres and Lay's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lay's fields the deeper lineupTorres sits further up the premium end
Torres
Lay's
44
brand power
48
23
products
62
1
categories
2
2
subcategories
4
12
grocers
12
$1.77
price per oz
69.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Torres▭ Lay's
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Torres
no top category Lay's doesn’t also play in.
only Lay's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Torres · Lay's
