Toto vs Biscoff · Bay Area shelf head-to-head
Toto and Biscoff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biscoff carries more Brand PowerBiscoff is in more Bay Area grocersBiscoff fields the deeper lineup
Toto
Biscoff
0
brand power
35
2
products
10
1
categories
2
1
subcategories
3
2
grocers
11
$4.15
avg price
$6.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Toto▭ Biscoff
Distribution · 30% of score8·46
T
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Toto
no top category Biscoff doesn’t also play in.
only Biscoff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Toto · 0
no exclusive doors — everywhere Toto is, Biscoff is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Toto · Biscoff