Town House vs Boudin · Bay Area shelf head-to-head
Town House and Boudin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boudin carries more Brand PowerBoudin is in more Bay Area grocersBoudin fields the deeper lineup
Town House
Boudin
0
brand power
29
3
products
7
2
categories
3
1
grocers
9
$7.59
avg price
$5.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Town House▭ Boudin
Distribution · 30% of score4·38
T
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Town House
no top category Boudin doesn’t also play in.
only Boudin
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Town House · 0
no exclusive doors — everywhere Town House is, Boudin is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Town House · Boudin