Trace Minerals vs Berri Lyte · Bay Area shelf head-to-head
Trace Minerals and Berri Lyte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trace Minerals carries more Brand PowerTrace Minerals is in more Bay Area grocers
Trace Minerals
Berri Lyte
34
brand power
19
5
products
3
3
categories
2
3
grocers
2
$24.86
avg price
$6.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Trace Minerals▭ Berri Lyte
Distribution · 30% of score13·8
B
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sports Drinks1 vs 1 SKUs
1% of shelf
only Trace Minerals
only Berri Lyte
no top category Trace Minerals doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Trace Minerals · 2
only Berri Lyte · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Trace Minerals · Berri Lyte
