Trace Minerals vs Pedialyte · Bay Area shelf head-to-head
Trace Minerals and Pedialyte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pedialyte carries more Brand PowerPedialyte is in more Bay Area grocersPedialyte fields the deeper lineupTrace Minerals sits further up the premium end
Trace Minerals
Pedialyte
34
brand power
51
5
products
11
3
categories
1
3
grocers
8
$5.58
price per fl oz
30.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Trace Minerals▭ Pedialyte
Distribution · 30% of score13·33
P
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Trace Minerals
only Pedialyte
no top category Trace Minerals doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Trace Minerals · Pedialyte
