Traina vs Fruit Bliss · Bay Area shelf head-to-head
Traina and Fruit Bliss, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fruit Bliss carries more Brand PowerFruit Bliss is in more Bay Area grocersFruit Bliss fields the deeper lineupFruit Bliss sits further up the premium end
Traina
Fruit Bliss
11
brand power
23
2
products
11
1
categories
1
2
subcategories
4
2
grocers
6
$8.66
avg price
$8.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Traina▭ Fruit Bliss
Distribution · 30% of score8·25
F
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Traina
no top category Fruit Bliss doesn’t also play in.
only Fruit Bliss
no top category Traina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Traina · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Traina · Fruit Bliss