Triscuit vs La Panzanella · Bay Area shelf head-to-head
Triscuit and La Panzanella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Panzanella carries more Brand PowerLa Panzanella is in more Bay Area grocersLa Panzanella sits further up the premium end
Triscuit
La Panzanella
39
brand power
48
18
products
19
1
categories
2
12
grocers
17
88.5¢
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Triscuit▭ La Panzanella
Distribution · 30% of score50·71
T
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Triscuit
no top category La Panzanella doesn’t also play in.
only La Panzanella
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Triscuit · La Panzanella
