Triscuit vs Milton's · Bay Area shelf head-to-head
Triscuit and Milton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milton's carries more Brand PowerMilton's is in more Bay Area grocersMilton's fields the deeper lineup
Triscuit
Milton's
39
brand power
48
18
products
26
1
categories
3
12
grocers
17
88.5¢
price per oz
93.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Triscuit▭ Milton's
Distribution · 30% of score50·71
T
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Triscuit
no top category Milton's doesn’t also play in.
only Milton's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Triscuit · Milton's
