Tropical Fields vs Crispy Green · Bay Area shelf head-to-head
Tropical Fields and Crispy Green, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crispy Green is in more Bay Area grocers
Tropical Fields
Crispy Green
15
brand power
16
4
products
5
2
categories
2
3
subcategories
4
1
grocers
3
$13.67
avg price
$8.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tropical Fields▭ Crispy Green
Distribution · 30% of score4·13
T
C
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tropical Fields
only Crispy Green
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tropical Fields · 1
only Crispy Green · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tropical Fields · Crispy Green