Tropical Fields vs Mavuno Harvest · Bay Area shelf head-to-head
Tropical Fields and Mavuno Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mavuno Harvest carries more Brand PowerMavuno Harvest is in more Bay Area grocersMavuno Harvest fields the deeper lineupMavuno Harvest sits further up the premium end
Tropical Fields
Mavuno Harvest
15
brand power
48
4
products
32
2
categories
4
3
subcategories
10
1
grocers
13
$1.29
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tropical Fields▭ Mavuno Harvest
Distribution · 30% of score4·54
T
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tropical Fields
only Mavuno Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tropical Fields · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tropical Fields · Mavuno Harvest
