True Dates vs Natural Delights · Bay Area shelf head-to-head
True Dates and Natural Delights, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Natural Delights carries more Brand PowerNatural Delights is in more Bay Area grocers
True Dates
Natural Delights
18
brand power
24
6
products
8
2
categories
2
2
subcategories
3
1
grocers
3
$4.99
avg price
$11.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Dates▭ Natural Delights
Distribution · 30% of score4·13
T
N
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Dates
only Natural Delights
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only True Dates · 0
no exclusive doors — everywhere True Dates is, Natural Delights is too.
only Natural Delights · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Dates · Natural Delights
