True Lemon vs Kool-aid · Bay Area shelf head-to-head
True Lemon and Kool-aid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kool-aid carries more Brand PowerKool-aid is in more Bay Area grocersKool-aid fields the deeper lineup
True Lemon
Kool-aid
16
brand power
26
3
products
9
1
categories
3
1
subcategories
4
2
grocers
4
$6.56
avg price
$5.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Lemon▭ Kool-aid
Distribution · 30% of score8·17
T
K
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Lemon
no top category Kool-aid doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only True Lemon · 1
only Kool-aid · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Lemon · Kool-aid