Try Me vs Yellowbird · Bay Area shelf head-to-head
Try Me and Yellowbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yellowbird carries more Brand PowerYellowbird is in more Bay Area grocersYellowbird fields the deeper lineupTry Me sits further up the premium end
Try Me
Yellowbird
18
brand power
31
3
products
8
2
categories
2
9
grocers
13
$1.05
price per oz
98.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Try Me▭ Yellowbird
Distribution · 30% of score38·54
T
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Try Me
no top category Yellowbird doesn’t also play in.
only Yellowbird
no top category Try Me doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Try Me · 3
only Yellowbird · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Try Me · Yellowbird