Tulelake vs Gold's · Bay Area shelf head-to-head
Tulelake and Gold's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gold's carries more Brand PowerTulelake is in more Bay Area grocersGold's sits further up the premium end
Tulelake
Gold's
10
brand power
15
2
products
3
1
categories
2
4
grocers
2
$4.58
avg price
$5.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tulelake▭ Gold's
Distribution · 30% of score17·8
T
G
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tulelake
no top category Gold's doesn’t also play in.
only Gold's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tulelake · 3
only Gold's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tulelake · Gold's
