Tulua vs Pressed · Bay Area shelf head-to-head
Tulua and Pressed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed carries more Brand PowerPressed is in more Bay Area grocersPressed fields the deeper lineupTulua sits further up the premium end
Tulua
Pressed
10
brand power
54
2
products
31
1
categories
3
1
subcategories
8
2
grocers
17
$4.99
avg price
$6.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tulua▭ Pressed
Distribution · 30% of score8·71
T
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tulua
no top category Pressed doesn’t also play in.
only Pressed
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tulua · 0
no exclusive doors — everywhere Tulua is, Pressed is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tulua · Pressed