Twinings vs Vahdam India · Bay Area shelf head-to-head
Twinings and Vahdam India, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twinings carries more Brand PowerTwinings is in more Bay Area grocersTwinings fields the deeper lineup
Twinings
Vahdam India
47
brand power
9
54
products
2
1
categories
1
6
subcategories
1
14
grocers
1
$7.42
avg price
$12.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Twinings▭ Vahdam India
Distribution · 30% of score58·4
V
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Twinings
no top category Vahdam India doesn’t also play in.
only Vahdam India
no top category Twinings doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Twinings · Vahdam India