Twizzlers vs Red Vines · Bay Area shelf head-to-head
Twizzlers and Red Vines, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Vines carries more Brand PowerRed Vines is in more Bay Area grocers
Twizzlers
Red Vines
19
brand power
27
9
products
10
1
categories
1
2
subcategories
1
4
grocers
14
$5.68
avg price
$3.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Twizzlers▭ Red Vines
Distribution · 30% of score17·58
T
R
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score53·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Twizzlers
no top category Red Vines doesn’t also play in.
only Red Vines
no top category Twizzlers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Twizzlers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Twizzlers · Red Vines
